ISBN: 9780472069217

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, … mais…

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses.—Arthur Lupia, University of MichiganWhat a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays.—Jon Krosnick, Stanford UniversityThe past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better.—Robert S. Erikson, Columbia UniversityHenry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia. New Textbooks>Trade Paperback>Current Affairs>Domestic Affairs>Domestic Affairs, University of Michigan Press Core >1 >T<

ISBN: 9780472069217

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, … mais…

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses.--Arthur Lupia, University of MichiganWhat a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays.--Jon Krosnick, Stanford UniversityThe past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better.--Robert S. Erikson, Columbia UniversityHenry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia. New Textbooks>Trade Paperback>Current Affairs>Domestic Affairs>Domestic Affairs, University of Michigan Press Core >1 >T<

2006, ISBN: 9780472069217

For those interested in studying elections, this book provides the broadest and most in-depth compendium of what we know and how we can learn more about the impacts of political campaigns… mais…

For those interested in studying elections, this book provides the broadest and most in-depth compendium of what we know and how we can learn more about the impacts of political campaigns. The volume is a must-read for graduate students and scholars in the field, and an appealing introduction for upper-level undergraduates and interested generalists. Buch (fremdspr.) Henry E. Johnston, Richard Brady Taschenbuch, University Of Michigan Press, 30.03.2006, University Of Michigan Press, 2006<

ISBN: 9780472069217

For those interested in studying elections, this book provides the broadest and most in-depth compendium of what we know and how we can learn more about the impacts of political campaigns… mais…

For those interested in studying elections, this book provides the broadest and most in-depth compendium of what we know and how we can learn more about the impacts of political campaigns. The volume is a must-read for graduate students and scholars in the field, and an appealing introduction for upper-level undergraduates and interested generalists. Capturing Campaign Effects Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, University Of Michigan Press<

2006, ISBN: 9780472069217

Softcover, Buch, [PU: The University of Michigan Press]