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Internal Marketing by Mohammed, Ahmed, Pervaiz K. Rafiq - Mohammed, Ahmed, Pervaiz K. Rafiq
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Mohammed, Ahmed, Pervaiz K. Rafiq:

Internal Marketing by Mohammed, Ahmed, Pervaiz K. Rafiq - livro usado

ISBN: 9780750648387

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining… mais…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livro de bolso

2002, ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… mais…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livro de bolso

2002

ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… mais…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livro de bolso

2002, ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… mais…

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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Livro de bolso

ISBN: 9780750648387

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))
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9780750648387


A clear-sighted introduction to a complex subject, Internal Marketing provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities

Dados detalhados do livro - Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))


EAN (ISBN-13): 9780750648387
ISBN (ISBN-10): 0750648384
Livro de capa dura
Livro de bolso
Ano de publicação: 2002
Editor/Editora: Routledge
299 Páginas
Peso: 0,476 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-10-16T15:09:07-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-02-22T11:52:47-03:00 (Sao Paulo)
Número ISBN/EAN: 9780750648387

Número ISBN - Ortografia alternativa:
0-7506-4838-4, 978-0-7506-4838-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: mohammed
Título do livro: marketing management, focused seven, tools, institute, mohammed

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