ISBN: 9780813032276

Brownie Wise, the first woman to appear on the cover of "Business Week, "was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was wri… mais…

Brownie Wise, the first woman to appear on the cover of "Business Week, "was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previouslyunknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in "Tupperware Unsealed." Media >, [PU: University of Florida Press]<

2008, ISBN: 9780813032276

University Press of Florida, Gebundene Ausgabe, 250 Seiten, Publiziert: 2008-05-25T00:00:01Z, Produktgruppe: Buch, 0.53 kg, Verkaufsrang: 4182102, Wirtschaftsgeschichte, Wirtschaft, Busin… mais…

University Press of Florida, Gebundene Ausgabe, 250 Seiten, Publiziert: 2008-05-25T00:00:01Z, Produktgruppe: Buch, 0.53 kg, Verkaufsrang: 4182102, Wirtschaftsgeschichte, Wirtschaft, Business & Karriere, Kategorien, Bücher, USA, Geschichte nach Ländern, Politik & Geschichte, Fremdsprachige Bücher, Featured Categories, Englische Bücher, 7c9a6c79-19ea-4dea-90da-d7d47042d341_2301, 7c9a6c79-19ea-4dea-90da-d7d47042d341_0, Arborist Merchandising Root, Textbooks, acc906d0-2585-4921-a56f-3ff277850936_4901, acc906d0-2585-4921-a56f-3ff277850936_0, Special Features Stores, University Press of Florida, 2008<

2008, ISBN: 9780813032276

University Press of Florida, Gebundene Ausgabe, 250 Seiten, Publiziert: 2008-05-25T00:00:01Z, Produktgruppe: Buch, 0.53 kg, Verkaufsrang: 4017968, Wirtschaftsgeschichte, Wirtschaft, Busin… mais…

University Press of Florida, Gebundene Ausgabe, 250 Seiten, Publiziert: 2008-05-25T00:00:01Z, Produktgruppe: Buch, 0.53 kg, Verkaufsrang: 4017968, Wirtschaftsgeschichte, Wirtschaft, Business & Karriere, Kategorien, Bücher, USA, Geschichte nach Ländern, Politik & Geschichte, Fremdsprachige Bücher, Featured Categories, Englische Bücher, 7c9a6c79-19ea-4dea-90da-d7d47042d341_2301, 7c9a6c79-19ea-4dea-90da-d7d47042d341_0, Arborist Merchandising Root, Textbooks, acc906d0-2585-4921-a56f-3ff277850936_4901, acc906d0-2585-4921-a56f-3ff277850936_0, Special Features Stores, University Press of Florida, 2008<

2008, ISBN: 9780813032276

University Press of Florida, Hardcover, 256 Seiten, Publiziert: 2008-06-15T00:00:01Z, Produktgruppe: Book, 0.53 kg, Business & Economic History, Biographies & Histories, Business, Finance… mais…

University Press of Florida, Hardcover, 256 Seiten, Publiziert: 2008-06-15T00:00:01Z, Produktgruppe: Book, 0.53 kg, Business & Economic History, Biographies & Histories, Business, Finance & Law, Subjects, Books, Company Histories, Social & Cultural, 20th Century, United States, Americas, Press & Journalism, Media & Communication Industries, Communication Studies, Politics, Philosophy & Social Sciences, Books Global Store, 579c3025-5e5c-446b-80c9-b24e6fd5c94f_3601, 579c3025-5e5c-446b-80c9-b24e6fd5c94f_0, Special Features Stores, Arborist Merchandising Root, University Press of Florida, 2008<