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Data Mining Techniques in CRM - Konstantinos Tsiptsis; Antonios Chorianopoulos
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2011, ISBN: 9781119965459

Inside Customer Segmentation, eBooks, eBook Download (EPUB), 1. Auflage, This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a tech… mais…

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Data Mining Techniques in CRM : Inside Customer Segmentation - Gotz Nordbruch
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Data Mining Techniques in CRM : Inside Customer Segmentation - nuovo livro

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This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … mais…

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Data Mining Techniques in CRM : Inside Customer Segmentation - Konstantinos K. Tsiptsis
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Konstantinos K. Tsiptsis:
Data Mining Techniques in CRM : Inside Customer Segmentation - nuovo livro

ISBN: 9781119965459

This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … mais…

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Konstantinos:
Data Mining Techniques In Crm - livro usado

ISBN: 9781119965459

A digital copy of "Data Mining Techniques In Crm" by Konstantinos. Download is immediately available upon purchase! 9781119965459,1119965454,data,mining,techniques,konstantinos eBook, Vi… mais…

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Konstantinos Tsiptsis, Antonios Chorianopoulos:
Data Mining Techniques in CRM - nuovo livro

ISBN: 9781119965459

Data Mining Techniques in CRM ab 61.99 € als epub eBook: Inside Customer Segmentation. Aus dem Bereich: eBooks, Belletristik, Erzählungen, https://media.hugendubel.de/shop/coverscans/187/… mais…

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Data Mining Techniques in CRM
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9781119965459

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EAN (ISBN-13): 9781119965459
ISBN (ISBN-10): 1119965454
Ano de publicação: 2011
Editor/Editora: John Wiley & Sons
372 Páginas
Língua: eng/Englisch

Livro na base de dados desde 2012-01-08T09:22:24-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-11-29T08:43:18-03:00 (Sao Paulo)
Número ISBN/EAN: 9781119965459

Número ISBN - Ortografia alternativa:
1-119-96545-4, 978-1-119-96545-9
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: konstantinos, götz nordbruch
Título do livro: crm, data mining

Dados da editora

Autor: Konstantinos Tsiptsis; Antonios Chorianopoulos
Título: Data Mining Techniques in CRM - Inside Customer Segmentation
Editora: Wiley; John Wiley & Sons
372 Páginas
Ano de publicação: 2011-08-24
Língua: Inglês
64,99 € (DE)
Not available (reason unspecified)

EA; E101; E-Book; Nonbooks, PBS / Mathematik/Wahrscheinlichkeitstheorie, Stochastik, Mathematische Statistik; Wahrscheinlichkeitsrechnung und Statistik; Business & Management; Business Statistics & Math; Computer Science; Customer Relationship Management; Data Mining; Data Mining Statistics; Database & Data Warehousing Technologies; Datenbanken u. Data Warehousing; Informatik; Statistics; Statistik; Wirtschaft u. Management; Wirtschaftsmathematik u. -statistik; Wirtschaftsmathematik u. -statistik; Datenbanken u. Data Warehousing; Data Mining; Data Mining; BB

Acknowledgements. 1. Data Mining in CRM. The CRM Strategy. What Can Data Mining Do? The Data Mining Methodology. Data Mining and Business Domain Expertise. Summary. 2. An Overview of Data Mining Techniques. Supervised Modeling. Unsupervised Modeling Techniques. Machine Learning/Artificial Intelligence vs. StatisticalTechniques. Summary. 3. Data Mining Techniques for Segmentation. Segmenting Customers with Data Mining Techniques. Principal Components Analysis. Clustering Techniques. Examining and Evaluating the Cluster Solution. Understanding the Clusters through Profiling. Selecting the Optimal Cluster Solution. Cluster Profiling and Scoring with Supervised Models. An Introduction to Decision Tree Models. Summary. 4. The Mining Data Mart. Designing the Mining Data Mart. The Time Frame Covered by the Mining Data Mart. The Mining Data Mart for Retail Banking. The Mining Data Mart for Mobile Telephony Consumer (Residential)Customers. The Mining Data Mart for Retailers. Summary. 5. Customer Segmentation. An Introduction to Customer Segmentation. Segmentation Types in Consumer Markets. Segmentation in Business Markets. A Guide for Behavioral Segmentation. Segmentation Management Strategy. A Guide for Value-Based Segmentation. Designing Differentiated Strategies for the Value Segments. Summary. 6. Segmentation Applications in Banking. Segmentation for Credit Card Holders. Segmentation in Retail Banking. The Marketing Process. Segmentation in Retail Banking; A Summary. 7. Segmentation Applications in Telecommunications. Mobile Telephony. The Fixed Telephony Case. Summary. 8. Segmentation for Retailers. Segmentation in the Retail Industry. The RFM Analysis. Grouping Customers According to the Products They Buy. Summary. Further Reading. Index.

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