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Advertising Creative: Strategy, Copy + Design (Paperback) - Tom Altstiel
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Tom Altstiel:

Advertising Creative: Strategy, Copy + Design (Paperback) - Livro de bolso

2009, ISBN: 1412974917

[EAN: 9781412974912], Neubuch, [PU: Sage Publications (CA), Thousand Oaks], Paperback. Advertising Creative is an excellent textbook for students studying advertising, public relations, o… mais…

NEW BOOK. Custos de envio: EUR 29.25 CitiRetail, Stevenage, United Kingdom [9235530] [Rating: 4 (von 5)]
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Advertising Creative: Strategy, Copy, and Design - Altstiel, Thomas (Tom) B. Grow, Jean M.
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Altstiel, Thomas (Tom) B. Grow, Jean M.:

Advertising Creative: Strategy, Copy, and Design - Livro de bolso

2009, ISBN: 9781412974912

Sage Publications, Inc, Paperback, Auflage: Second Edition, 368 Seiten, Publiziert: 2009-10-13T00:00:01Z, Produktgruppe: Book, 0.73 kg, Verkaufsrang: 3677248, Textbook Rental ASINs, Speci… mais…

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Advertising Creative: Strategy, Copy, and Design - Altstiel, Tom, Grow, Jean
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Altstiel, Tom, Grow, Jean:
Advertising Creative: Strategy, Copy, and Design - Livro de bolso

2009

ISBN: 9781412974912

SAGE Publications Inc, Taschenbuch, Auflage: 2, 347 Seiten, Publiziert: 2009-10-12T00:00:01Z, Produktgruppe: Buch, 1.6 kg, Verkaufsrang: 3747, Werbung, Marketing & Verkauf, Business & Kar… mais…

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Altstiel, Thomas (Tom) B.; Grow, Jean M.:
Advertising Creative: Strategy, Copy, and Design - Livro de bolso

2009, ISBN: 1412974917

[EAN: 9781412974912], Neubuch, [PU: Sage Publications, Inc], New. In shrink wrap., Books

NEW BOOK. Custos de envio: EUR 40.14 BennettBooksLtd, LOS ANGELES, CA, U.S.A. [52101753] [Rating: 4 (von 5)]
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Altstiel, Thomas (Tom) B. and Grow, Jean M:
Advertising Creative: Strategy, Copy, and Design - Livro de bolso

ISBN: 9781412974912

Paperback. New., 6

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Advertising Creative: Strategy, Copy, and Design

Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Key Features: Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today's diverse world Real-World Experience: Includes real-life anecdotes, or "War Stories," from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter Who's Who in the Industry: Provides students with short biographies of professionals mentioned in the book NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media) NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.

Dados detalhados do livro - Advertising Creative: Strategy, Copy, and Design


EAN (ISBN-13): 9781412974912
ISBN (ISBN-10): 1412974917
Livro de capa dura
Livro de bolso
Ano de publicação: 2009
Editor/Editora: SAGE Publications Inc
368 Páginas
Peso: 0,748 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-11-20T10:44:38-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-06-18T20:21:59-03:00 (Sao Paulo)
Número ISBN/EAN: 9781412974912

Número ISBN - Ortografia alternativa:
1-4129-7491-7, 978-1-4129-7491-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: jean thomas, grow
Título do livro: creative copies, creative advertising, design advertising


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