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Consumer Behavior and Culture: Consequences for Glo... | Buch | Zustand sehr gut - Marieke de Mooij
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Consumer Behavior and Culture: Consequences for Glo... | Buch | Zustand sehr gut - livro usado

ISBN: 9781412979900

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de Mooij, Marieke:

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Livro de bolso

2010, ISBN: 9781412979900

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de Mooij, Marieke:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Livro de bolso

2010

ISBN: 9781412979900

SAGE Publications, Inc, Paperback, Auflage: Second, 424 Seiten, Publiziert: 2010-11-16T00:00:01Z, Produktgruppe: Book, 0.64 kg, Verkaufsrang: 3154668, Economics, Business, Finance & Law, … mais…

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de Mooij, Marieke:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Livro de bolso

2010, ISBN: 9781412979900

SAGE Publications, Inc, Paperback, Auflage: Second, 424 Seiten, Publiziert: 2010-11-16T00:00:01Z, Produktgruppe: Book, 0.64 kg, Verkaufsrang: 3154668, Economics, Business, Finance & Law, … mais…

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de Mooij, Marieke:
Consumer Behavior and Culture : Consequences for Global Marketing and Advertising - Livro de bolso

2010, ISBN: 1412979900

[EAN: 9781412979900], Gebraucht, sehr guter Zustand, [PU: SAGE Publications, Incorporated], Ships from the UK. Former library book; may include library markings. Used book that is in exce… mais…

NOT NEW BOOK. Custos de envio: EUR 5.83 Better World Books Ltd, Dunfermline, United Kingdom [53572034] [Rating: 5 (von 5)]

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Dados detalhados do livro - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising


EAN (ISBN-13): 9781412979900
ISBN (ISBN-10): 1412979900
Livro de bolso
Ano de publicação: 2010
Editor/Editora: SAGE Publications, Inc
403 Páginas
Peso: 0,637 kg
Língua: eng/Englisch

Livro na base de dados desde 2011-04-25T17:23:04-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-01-17T16:35:52-03:00 (Sao Paulo)
Número ISBN/EAN: 9781412979900

Número ISBN - Ortografia alternativa:
1-4129-7990-0, 978-1-4129-7990-0
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: mooij, marieke
Título do livro: culture consequences, consum and culture, advertising marketing, consumer behavior global edition, sex and culture


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