ISBN: 9783639143850

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], In Cruising's ten million-passenger plus, multi-billion dollar, transnational world, ships entering the market must woo the public imaginat… mais…

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], In Cruising's ten million-passenger plus, multi-billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture & transportation..., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 388, [GW: 596g], Banküberweisung, PayPal, Klarna-Sofortüberweisung, [CT: Sonstiges / Sonstiges]<

2009, ISBN: 9783639143850

[ED: Softcover], [PU: VDM Verlag Dr. Müller], In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imaginat… mais…

[ED: Softcover], [PU: VDM Verlag Dr. Müller], In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture & transportation enthusiasts; and anyone else interested in a unique blending of qualitative and quantitative research. 2009. 388 S. 220 x 150 mm Versandfertig in 6-10 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Offene Rechnung (Vorkasse vorbehalten)<

2009, ISBN: 363914385X

[EAN: 9783639143850], Neubuch, [PU: VDM Verlag], New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000, Books

2009, ISBN: 363914385X

[EAN: 9783639143850], Neubuch, [PU: VDM Verlag], Books