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Abercrombie & Fitch. Marketing Analysis : A macro-environmental and competitive audit - Phillip Weber
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Phillip Weber:

Abercrombie & Fitch. Marketing Analysis : A macro-environmental and competitive audit - Livro de bolso

2009, ISBN: 3640582845

[EAN: 9783640582846], Neubuch, [PU: GRIN Verlag], ALYSE; SWOT; POSITIONINGSUMMARY; COMPETITIVEAUDIT; INTERNALANALYSE, Druck auf Anfrage Neuware - Printed after ordering - Seminar paper fr… mais…

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Weber, Phillip:

Abercrombie & Fitch. Marketing Analysis: A macro-environmental and competitive audit - Livro de bolso

2010, ISBN: 9783640582846

GRIN Publishing, Paperback, 28 Seiten, Publiziert: 2010-08-09T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783640582846, 0.04 kg, Verkaufsrang: 4883640, Call Centre Management, Manage… mais…

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Weber, Phillip:
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2010

ISBN: 3640582845

6. Auflage Kartoniert / Broschiert alyse; SWOT; Positioningsummary; competitiveaudit; internalanalyse, mit Schutzumschlag 11, [PU:GRIN Verlag]

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Weber, Phillip:
Abercrombie & Fitch. Marketing Analysis: A macro-environmental and competitive audit - Livro de bolso

2010, ISBN: 3640582845

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Phillip Weber:
Abercrombie & Fitch-Marketing Analysis: a Macro-Environmental and Competitive Audit - Livro de bolso

2010, ISBN: 9783640582846

Softcover, 28 pages. 8.27x5.51x0.16 inches., Neubuch, [PU: GRIN Verlag oHG]

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Abercrombie & Fitch. Marketing Analysis: A macro-environmental and competitive audit
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9783640582846


This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market.General InformationAbercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009).In 1892 David Abercrombie opened a shop called Abercrombie & Co whichspecialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007).With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female.With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen.

Dados detalhados do livro - Abercrombie & Fitch. Marketing Analysis: A macro-environmental and competitive audit


EAN (ISBN-13): 9783640582846
ISBN (ISBN-10): 3640582845
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: GRIN Publishing
28 Páginas
Peso: 0,051 kg
Língua: eng/Englisch

Livro na base de dados desde 2010-08-28T11:26:27-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-11-26T10:02:08-03:00 (Sao Paulo)
Número ISBN/EAN: 9783640582846

Número ISBN - Ortografia alternativa:
3-640-58284-5, 978-3-640-58284-6
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: abercrombie, hollister, david weber
Título do livro: marketing, analysis, abercrombie fitch

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