2013, ISBN: 9783658023492

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The emergence of social media as one of the driving forces of consumers¿ online experiences today also challenges our current under… mais…

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The emergence of social media as one of the driving forces of consumers¿ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands¿ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers¿ purchase decision process., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 144, [GW: 197g], 2014, Banküberweisung, PayPal, Klarna-Sofortüberweisung, [CT: Sonstiges / Sonstiges]<

2013, ISBN: 9783658023492

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The emergence of social media as one of the driving forces of consumers¿ online experiences today also challenges our current under… mais…

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The emergence of social media as one of the driving forces of consumers¿ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands¿ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers¿ purchase decision process., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 144, [GW: 197g], 2014, Banküberweisung, PayPal, Klarna-Sofortüberweisung, [CT: Sonstiges / Sonstiges]<

2004, ISBN: 9783658023492

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Neuware - The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our cur… mais…

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Neuware - The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers' purchase decision process.- Besorgungstitel - vorauss. Lieferzeit 3-5 Tage., DE, [SC: 2.40], Neuware, gewerbliches Angebot, 210x148x8 mm, 144, [GW: 197g], Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rechnung (Vorkasse vorbehalten), Internationaler Versand<

2013, ISBN: 365802349X

2014 Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Springer Fachmedien Wiesbaden; Springer Fachmedien Wiesbaden GmbH]

2013, ISBN: 365802349X

[EAN: 9783658023492], Neubuch, [PU: Springer Gabler], New Book. Shipped from UK. Established seller since 2000., Books