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Social Media for Scientific Institutions / How to Attract Young Academics by Using Social Media as a Marketing Tool / Daniel Hurrle (u. a.) / Taschenbuch / BestMasters / Englisch / 2015 - Hurrle, Daniel
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Social Media for Scientific Institutions / How to Attract Young Academics by Using Social Media as a Marketing Tool / Daniel Hurrle (u. a.) / Taschenbuch / BestMasters / Englisch / 2015 - Livro de bolso

2015, ISBN: 9783658088217

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the resear… mais…

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Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool Daniel Hurrle (u. a.) Taschenbuch BestMasters Englisch 2015 - Hurrle, Daniel
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Hurrle, Daniel:

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool Daniel Hurrle (u. a.) Taschenbuch BestMasters Englisch 2015 - Livro de bolso

2015, ISBN: 9783658088217

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the resear… mais…

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Social Media for Scientific Institutions
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ISBN: 9783658088217

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the comm… mais…

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Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool 2015 - livro usado

2015, ISBN: 9783658088217

2015 Buchschnitt verkürzt - gepflegter, sauberer Zustand - Ausgabejahr 2015 25267462/12 Versandkostenfreie Lieferung Benchmark Analysis,Online Survey,Communication Sciences,Marketing,Moni… mais…

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Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool 2015 - livro usado

2015, ISBN: 9783658088217

2015 Buchschnitt verkürzt - gepflegter, sauberer Zustand - Ausgabejahr 2015 25267462/12 Versand D: 3,00 EUR Benchmark Analysis,Online Survey,Communication Sciences,Marketing,Monitoring,, … mais…

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Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
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9783658088217


This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

Dados detalhados do livro - Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool


EAN (ISBN-13): 9783658088217
ISBN (ISBN-10): 3658088214
Livro de capa dura
Livro de bolso
Ano de publicação: 2015
Editor/Editora: Springer Fachmedien Wiesbaden GmbH

Livro na base de dados desde 2015-02-10T20:00:48-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-01-13T00:12:22-03:00 (Sao Paulo)
Número ISBN/EAN: 9783658088217

Número ISBN - Ortografia alternativa:
3-658-08821-4, 978-3-658-08821-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: juli daniel, post julia, dan post, young
Título do livro: inst, institutio, social media marketing, scientific social

Dados da editora

Autor: Daniel Hurrle; Julia Postatny
Título: BestMasters; Social Media for Scientific Institutions - How to Attract Young Academics by Using Social Media as a Marketing Tool
Editora: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
117 Páginas
Ano de publicação: 2015-02-27
Wiesbaden; DE
Impresso / Feito em
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XVIII, 117 p. 34 illus.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Benchmark Analysis; Communication Sciences; Marketing; Monitoring; Online Survey; Marketing; Management; Public Administration; Management und Managementtechniken; Öffentliche Verwaltung; EA

Social Media Environment and Marketing.- Scientific Institutions and Young Academics.- Online Survey, Benchmark Analysis and Expert Interviews.- Social Media Concept: Content, Platforms, Monitoring.
Study in the field of economic sciences Includes supplementary material: sn.pub/extras

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