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Understanding Proactive Customer Orientation
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Understanding Proactive Customer Orientation - nuovo livro

ISBN: 9783834968913

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… mais…

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Dennis Herhausen:
Understanding Proactive Customer Orientation - nuovo livro

2011

ISBN: 9783834968913

Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011

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Dennis Herhausen:
Understanding Proactive Customer Orientation - nuovo livro

2011, ISBN: 9783834968913

Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]

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Dennis Herhausen:
Understanding Proactive Customer Orientation - primeira edição

2011, ISBN: 9783834968913

Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011

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Understanding Proactive Customer Orientation
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9783834968913

Dados detalhados do livro - Understanding Proactive Customer Orientation


EAN (ISBN-13): 9783834968913
Ano de publicação: 2011
Editor/Editora: Gabler Verlag

Livro na base de dados desde 2007-03-07T17:01:45-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-02-10T01:43:47-03:00 (Sao Paulo)
Número ISBN/EAN: 9783834968913

Número ISBN - Ortografia alternativa:
978-3-8349-6891-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: herhaus, herhausen
Título do livro: and understand, orient, orientation, understanding

Dados da editora

Autor: Dennis Herhausen
Título: Understanding Proactive Customer Orientation - Construct Development and Managerial Implications
Editora: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
186 Páginas
Ano de publicação: 2011-08-31
Wiesbaden; DE
Língua: Inglês
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XVII, 186 p. 10 illus.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Customer Needs; Kundenbedürfnisse; Market Research; Markforschung; Marktorientierung; C; Marketing; Business and Management; BC

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

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