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Harish Gautam, GURMEET SINGH:

Consumer Attitude Towards Tv And Web Advertising - nuovo livro

ISBN: 9783838371511

Harish Gautam, GURMEET SINGH,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Consumer-Attitude-tow… mais…

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Consumer Attitude towards TV and Web Advertising - Suggestions for advertisers - Livro de bolso

2010, ISBN: 9783838371511

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisement… mais…

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Harish Gautam, GURMEET SINGH:
Consumer Attitude Towards Tv And Web Advertising - nuovo livro

ISBN: 9783838371511

Harish Gautam, GURMEET SINGH, Paperback, English-language edition, Pub by AV Akademikerverlag GmbH & Co. KG. Books, Business & Economics~~Marketing~~General, Consumer-Attitude-towards-TV-… mais…

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ISBN: 9783838371511

Consumer Attitude towards TV and Web Advertising:Suggestions for advertisers HARISH GAUTAM, GURMEET SINGH Consumer Attitude towards TV and Web Advertising:Suggestions for advertisers HARI… mais…

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Consumer Attitude towards TV and Web Advertising - HARISH GAUTAM/ GURMEET SINGH
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HARISH GAUTAM/ GURMEET SINGH:
Consumer Attitude towards TV and Web Advertising - Livro de bolso

ISBN: 3838371518

Consumer Attitude towards TV and Web Advertising ab 67.99 € als Taschenbuch: Suggestions for advertisers. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, … mais…

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Consumer Attitude towards TV and Web Advertising

Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.

Dados detalhados do livro - Consumer Attitude towards TV and Web Advertising


EAN (ISBN-13): 9783838371511
ISBN (ISBN-10): 3838371518
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: LAP Lambert Acad. Publ.
184 Páginas
Peso: 0,289 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-11-06T11:53:07-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2022-01-05T07:01:08-03:00 (Sao Paulo)
Número ISBN/EAN: 9783838371511

Número ISBN - Ortografia alternativa:
3-8383-7151-8, 978-3-8383-7151-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: singh, gautam
Título do livro: advertising, suggestions


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