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Financial Services Marketing - Christine Ennew (Nottingham Business School, UK) Nigel Waite Roisin Waite (Barclays Group, UK.)
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Christine Ennew (Nottingham Business School, UK) Nigel Waite Roisin Waite (Barclays Group, UK.):

Financial Services Marketing - Livro de bolso

2017, ISBN: 9781138684522

[ED: Kartoniert / Broschiert], [PU: Taylor & Francis], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Now in its 3rd edition, Financial S… mais…

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Ennew; Christine:

Financial Services Marketing: An International Guide to Principles and Practice - nuovo livro

ISBN: 9781138684522

Financial Services Marketing: An International Guide to Principles and Practice Nonspecific Binding New Books, Routledge

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Ennew; Christine:
Financial Services Marketing: An International Guide to Principles and Practice - livro usado

ISBN: 9781138684522

Financial Services Marketing: An International Guide to Principles and Practice Nonspecific Binding eBooks, Routledge

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Ennew; Christine:
Financial Services Marketing: An International Guide to Principles and - nuovo livro

ISBN: 9781138684522

Financial Services Marketing: An International Guide to Principles and Practice Nonspecific Binding Rentals, Routledge

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Financial Services Marketing - Christine Ennew; Nigel Waite; Roisin Waite
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Christine Ennew; Nigel Waite; Roisin Waite:
Financial Services Marketing - Livro de bolso

2017, ISBN: 9781138684522

An International Guide to Principles and Practice, Buch, Softcover, 3rd edition, [PU: Routledge], Routledge, 2017

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Financial Services Marketing
Autor:
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Número ISBN:

113868452X


Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC.

This fully updated and revised edition features:

An expanded section on regulation which has international reach and addresses the post-Brexit world

Greatly expanded coverage of digital marketing at both the strategic and tactical levels

New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed

New examples, vignettes and case studies that showcase best practice from around the world

B2B and B2C marketing

Upgraded PowerPoint support on the companion website

Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.

Dados detalhados do livro - Financial Services Marketing


EAN (ISBN-13): 9781138684522
ISBN (ISBN-10): 113868452X
Livro de bolso
Ano de publicação: 2017
Editor/Editora: Routledge

Livro na base de dados desde 2017-08-01T00:56:12-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-09-20T15:47:35-03:00 (Sao Paulo)
Número ISBN/EAN: 113868452X

Número ISBN - Ortografia alternativa:
1-138-68452-X, 978-1-138-68452-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: waite, roi
Título do livro: principles and practice marketing, services marketing, international marketing

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